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07/11~pres.
BLACK | The Digital Agency: Los Angeles, CA
Agency Creative Director
We service fashion, music, gaming, luxury and entertainment.
Clients:
Steven Tyler, Nikki Sixx, Mötley Crüe, Sixx:A.M., Buckcherry, She Wants Revenge, Dave Mason, Blondie, EVE, Vince Neil, Jet, Rounder Records, Concord Music Group, Tenth Street Entertainmen, Eleven Seven Music
03/11~pres.
BLEND: Palo Alto, CA
Chief Creative Officer
Blend focuses on applying technology in ways socially conscious companies can be economically viable while impacting the world around them. Blend has brought together leaders in online and mobile technology, creative, strategic advisory, and social impact.
Clients:
Creative Visions Foundation, XO Moms, Extraordinary Moms on OWN - the Oprah Winfrey Network
02/07~03/11
NCOMPASS INTERNATIONAL INC: Los Angeles, CA
Agency Creative Director
Accounts:
Activision | Blizzard, Best Buy, Best Buy Mobile, Best Buy Musical Instruments, BlackBerry RIM, Coca-Cola Co., Toyota
Client Partnership Integration:
Apple, Electronic Arts, Fender, Gibson, IGN, Liz Claiborne, Microsoft, Namco, Nintendo, Panasonic, Red Bull, Rockstar Games, Samsung, Sony, SPIN Magazine, TBS, Warner Brothers
Project Clients:
Atlantic Records, FIJI Water, Harley-Davidson, Red Bull, Sony Xplod, The Weather Channel
Day in the life:
At NCompass It was my responsibility to produce and oversee creative for all accounts at NCompass LA & Chicago. I understood our client's business, brand and marketing objectives, and contributed to their evolution and success. My team produced award winning creative online and offline for Interactive / Traditional / Experiential / Engagement / Experience & Relationship Marketing. I managed and led the work of a dynamic team of multi-disciplined artists and creatives. When opportunity struck, l grabbed projects to develop from the white board through completion. As part of a core team I traveled regularly to represent NCompass' creative and creative capabilities during pitch meetings and agency reviews at Fortune 100 company headquarters.
As an integral cog in the campaign machine, NCompass' Creative Dept. facilitated billions of dollars of retail sales for our clients.
Highlights:
NCompass was named the 25th fastest growing women owned business in America by Entrepreneur Magazine - 2009. NCompass tripled its annual billings during the last four years.
Additional highlight, I took great pride in the fact that our primary AOR accounts were all #1 in their respective industry. Activision | Blizzard™ is the global number one video game publisher and distributor, Best Buy is the global number one electronics retailer, BlackBerry is the global number one smartphone manufacturer, Coke Cola is the global number one soft drink company and Toyota is the global number one car manufacturer. My team and I were held to the absolute highest level of professionalism, detail and expectations.
Awards & Honors:
2011 Ex Award
Research In Motion: Black Eyed Peas E.N.D. World Tour
- Gold Best Use of Technology
2011 Ex Award
Research In Motion: Black Eyed Peas E.N.D. World Tour
- Best Activation of an Entertainment Sponsorship
2011 Ex Award
Activision: Call Of Duty: Black Ops Global Launch - Featuring Metallica
- Best Production of a Consumer Event Worldwide
2010 Ex Award
Research In Motion: U2 360˚ World Tour Presented by BlackBerry
- Gold Activation of an Entertainment Sponsorship Worldwide
2009 Ex Award
Harley-Davidson: 25th Anniversary Love Ride
- Best Cause Marketing
2008 Ex Award
Activision: Guitar Hero III World Launch with Best Buy, Red Bull, Microsoft and Sony - Featuring Poison & Slash
– Best Production of a Consumer Event Worldwide
2008 Ex Award
Best Buy: The Police Reunion Tour
– Best Activation of an Entertainment Sponsorship Worldwide
RIAA Award Certificate - Platinum Sales
Soundgarden Telephantasm / Guitar Hero
Agency Creative Director for national launch event - Activision
RIAA Award Certificate - Double Platinum Sales
The Police Live DVD set
Creative Director for national multimedia ad campaign - Best Buy
RIAA Award Certificate - Double Platinum Sales
Elton John - The Red Piano DVD set
Creative Director for national multimedia ad campaign - Best Buy
RIAA Award Certificate - Gold and Platinum Sales
Guns n' Roses - Chinese Democracy CD
Creative Director for national multimedia ad campaign - Best Buy
WDS & Adobe® Site of the Day
Jason Mraz / Atlantic Records / BSE
jasonmraz.com
NCompass - Agency, OKRocket - Dev, TheUprising - Design
Agency Creative Director
Two of SPIN Magazine's TOP Concerts of 2009
METALLICA
SXSW, AUSTIN, TX
MARCH 20
"Metallica led the charge with their world tour behind their latest release, Death Magnetic. The quartet stopped in Austin, TX, for SXSW, where they ripped the roof of a secret show for 1,800 fans"
U2
SOLDIER FIELD, CHICAGO
SEPTEMBER 13
"It's precisely the kind of thing that leaves concertgoers staring slack-jawed and primed for the sensory overload the world's biggest band is required to provide."
04/06~02/07
ONESTOP: Los Angeles, CA
Sr. Creative - Fashion/Apparel Interactive Agency
Accounts:
575 Denim, 7 For All Mankind, AG Jeans, Alpinestars, Betsey Johnson, C&C California, Chip&Pepper, Dickies Girl, Energie, J&Company, Junk Food, Kay Unger, Liz Claiborne, Miss Sixty, Mosley Tribes, Oliver Peoples, Paige Denim, Trina Turk, Tocca, True Religion & Trunk Ltd.
Day in the life:
Designed and/or directed look and feel for websites, UI, UX and weekly eBlast promotions for over 20 unique clients. Worked with large in-house team including photographers and programmers to achieve top of class creative for some of the world's best known fashion brands. I was responsible for interfacing with clients to cover creative needs and approvals, included travel, corporate HQ meetings and pitches to marketing executives and company principals.
Highlights:
I produced an astonishing amount of work in 1 year. Onestop experienced massive growth while I was on board (Big Team Effort), offices expanded from 50,000 sq. feet to 100,000 sq feet. My wiffle ball skills went from novice to expert. UI & UX - Liz Claiborne's Worldwide Interactive Director claimed I designed "the best dynamic outfit builder-cross sell" in the fashion ecommerce industry ...not an official award, but one of the greatest compliments I've received for design.
Worth noting: I won this coveted position to work with these design centric - cutting edge brands. Onestop held a paid design competition. Creatives were asked to submit interactive portfolios, Onestop hand picked finalists and then paid each one to design comps for MissSixty.com. My design was chosen and I had a desk and office within a week.
2/04~04/06
FREELANCE: Los Angeles, CA, New York, NY + Phoenix, AZ
Creative Director, Interactive Producer + Designer
Agencies/Clients/Accounts:
Adlhoch Creative Inc., Christie's Great Estates, DIAMONDCreative LLC, dkmedia, Fireworks Enterprises Inc., Sauce Design, SBE Entertainment Group, Wasserman Media Group
Projects:
Arotech/Armour of America, Azonic, Bills.com, Disney/Buena Vista, Fred Segal, Genesis LA, Hilton Hotels/Waldorf Astoria, Jeremy McGrath Invitational, Mindy Weiss, O'Neal USA, PeterGreenberg.com, Roger.tv, Scanty, Toshiba, University of Washington, Visa
Day in the life:
During this time I excelled offering and managing services including but not limited to, Consulting, Producing, Design, Art/Creative Direction.
Interactive:
Brand Strategy, Design, Architecture, Producing, UI Design, UX Design, Team Building, Custom Analytics, ROI Measurement and world class SEO & SEM initiatives.
Print:
Promotion Material, DR, B2B & B2C Collateral, Corporate Identity Packages, OOH, Magazine Ads, Promotions, Contests and Sweepstakes. I also studied and introduced emerging technology and its relevance to select clients and their marketing initiatives.
Highlights:
2006 Webby Award® Honoree (Scanty). In 2006, together Mr. Diamond and I closed a 500MM contract on behalf of Christie's with Hilton/Waldorf Astoria. 2005-2006 Increased O'Neal.com's web traffic by 140% by a/b testing multiple site redesigns and promotions. Also at DC, I designed the overall look and feel, UI, UX, and site architecture for bills.com. Bills.com was named the 3rd fastest growing company in America by Entrepreneur Magazine in 2008. Bills.com role, Creative Director/Designer during the year long multi-million dollar build.
2001~2004
DKMEDIA Group Inc.: Phoenix, AZ + Los Angeles, CA
Assoc. Creative Director
Accounts:
CellularOne, Olympian Labs.
Day in the life:
Collaborated with company principal to develop regional print, radio and online ad campaigns. Wrote copy for radio spots and hired celebrity VO talent. Supervised casting, directed photo shoots, directed teams, designed and produced ads in all mediums. Assisted media planning/strategy.
Highlights:
The entire time was a highlight, I honed my skills working with Dave Kinsler (The master of clean). Won work at every creative pitch meeting I attended.
1997~2000
CATALOG SOURCE Inc.: Portland, OR + Los Angeles, CA
Principal
Accounts:
Adidas, Birkenstock (Super-Birki), Fiskars
Day in the life:
Retail catalog creative and production, B2C & B2B collateral creative and production, pre-press, bleeding edge in-house photography studio. Managed CSI marketing and sales department. Negotiated contracts and pricing for all pre-press and creative. Responsible for hiring and managing staff - Photographers, Digital Artist, Art Directors, Copy Writers, Layout Designers, Web design and Programming. Responsible for creative team meeting insane deadlines. Front line with clients and in-house team to deliver first-class service and creative.
Highlights:
First to market in North America with 360˚ interactive product previews for the web (1997). Proprietary hardware and software system purchased out of Germany and shipped to CSI photo studio in Portland, Oregon.
No way~Not telling
AUTHOR, WRITER, COACH + PRINCIPAL HERO TALENT: Los Angeles, CA
Day in the life:
Worked at every major studio in Los Angeles, worked with over 40+ of top agencies, commercial production companies & helmers in LA & NY, gained invaluable knowledge and experience through hard work, osmosis, tutelage and mentorship with the who's who in film, television and Madison Avenue advertising agency creatives & marketers.
Highlights:
Author of “Acting in Commercials – How to Start and How to Profit”. Sold out 20,000 unit print run.
Co-Wrote screenplays, “Man on the Field” & “Rommel”. Secured literary representation (per project) with William Morris. "Man on the Field” received a six-month development deal with Davis Entertainment and purchase offer from Joe Pytka’s feature department. Dialogue Coach to five-time Emmy Nominee Faith Ford on ABC’s “The Norm Show”. Principal talent in over fifty television commercials. Less than 1% of SAG members become eligible for retirement pension, I became vested in year 2000. Hero/in dozens of award winning spots. 4.5 year contract with Pepsi Cola, yielding many Super Bowl ads.
take a peek
Awards:
Grand Prix, Black, Numerous Golds, Silvers and Bronze
ADDY, CANNES LIONS, CLIO, EFFI, LONDON INT’L, NY FESTIVALS, THE ONE SHOW |
